“Designing the ultimate wayfinding typeface”
I came across this article written by Ralf Hermann a while ago and have been following the responses from followers across Europe. Ralf has carried out extensive research into the way we see and take in information, particularly in Road signs, but many of the principles apply to typical wayfinding work for hospitals, Universities etc.
We’re often asked to help on finding the correct size of sign structure for a particular project and unfortunately some sign companies don’t always think of who their “target audience” is for reading the signs. What are the lighting levels light, what are the practical viewing distances – does it have to be in keeping with the architecture of the building, or in stark contrast.
If you get five minutes to look at this article in full by clicking here, it is well worth the read. I love nothing better than seeing a well signed premises or outdoor space that comforts and informs the visitor {I think I might be a bit of a sign geek at heart!}
Tags: Ralf Hermann, wayfinding
Leave a Reply