Lectern for wayfinding
I was recently discussing the merits of way finding with another sign-maker. The thrust of my argument was that well positioned signs can not only enhance an area, but help generate business to cash strapped areas. This is particularly relevant in our own area of North Somerset – where huge national supermarkets have opened up, potentially cutting the life blood of from towns/villages.
The town’s business’s have struck back by putting up signs encouraging shoppers to go and use the village and local shops. I’m all for supporting our local shops, but appreciate the big supermarkets make it very easy with free parking and well laid out stores. Villages can prove difficult to park in (often with over zealous parking attendants).
My friend argued that signs should be as big as possible, with the largest text in caps filling the space – a different view point from mine. I believe that the signs can be designed to have empathy with the local surroundings/architecture/heritage and still guide either tourists or shoppers to a given destination. This makes it easy for the visitor to find what they are looking for, but also gives the Local Authorities the opportunity to guide them into other areas of local interest.
The photograph shows a lectern with a map panel and a finger-post system, both systems clearly guiding the visitor to local attractions and key points.